Information management can be described using a couple of different but fairly similar models. The University of Washington’s iSchool depicts a triangle-shaped model of Information, People, and Technology. However, our readers might notice this blog examines the intersection of People, Information, Technology and Organizations (this model is explained in greater detail by Ping Zhang and Robert I. Benjamin in a paper titled “Understanding information related fields: a conceptual framework”).
We’re square rather than triangular, if you will.
Why do we add organizations? Because gathering and acting on information changes fundamentally in an organizational context. And sometimes, information behavior within an organization can be downright bizarre or frustrating.
Here’s an example: I went out to dinner a few weeks ago with friends, and my debit card was declined (happily, the waiter did his best to not treat me like a deadbeat). Since the card was declined for no obvious reason, I had a mystery on my hands. Unfortunately, customer service representatives (CSRs) at the national bank where I have my checking account were stumped as well.
Eventually, two weeks later – after three calls to the 1-800 customer service line, two trips to the local branch, and a dozen fact-finding missions through the online banking portal – my debit card was still not operational and I had been told it might be because the number had been stolen.
Think about all the failures in my interaction with the bank: I had several types of contact with different outlets of the organization, and none of them were satisfactory. At least three CSRs were unable to access my account because I had opened my account in a different state (each of the representatives did sheepishly suggest I could open another account at the branch and then they could help me; I declined those offers).
I can do without naming the bank because this isn’t meant to be a Consumerist-type rant. But I think the episode does bring to light the irrational and haphazard information strategies organizations seem to employ. As a person and a consumer, I scratch my head when representatives of the bank cannot answer my questions or help me understand what is happening with my account access. But the madness of the situation also affects the bank employees: imagine the exasperation of working a front-line CSR job and having one’s hands tied routinely in a significant number of common issues.
But for the organization, this information strategy is working on some level. I imagine – the finance industry being particularly yoked by multiple layers of regulation – this national bank has designed its policies and procedures to serve up a savory dish of compliant operational spaghetti. Somewhere, a satisfied auditor completes an X on a checklist when a CSR in Washington cannot access my account, what with its Massachusetts provenance.
This is operational reality in the modern banking industry, and I mostly understand why my encounter with the bank was so dissatisfactory. However, I think such encounters are at the very least opportunities for learning in organizations. Holistic customer experience (a process of design that includes all touch points in dealing with customers, or even vendors, of organizations) should focus on tasks vital to customers at all service delivery points.
Here at infoscussion, we believe information management model has four facets – and that an organization’s needs can be separate from, but equal to, those of the people involved with the organization.